Medialyst Blog

Writing on PR, journalism, and the craft of pitching.

Long reads and practical research on PR, journalist discovery, media outreach, pitching, and building better media lists with Medialyst. New posts most weeks, with data cuts and operator notes from inside Medialyst.

21 posts
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Location is now a first-class match signal
Product

Location is now a first-class match signal

Medialyst now ranks with journalist city, publication country, market, and scope, lifting location coverage from 6.6% to 71.7% in a month.

Elvis SunElvis SunMay 22, 20263 min read
Now You Can See Who Opened Your Pitch
Product

Now You Can See Who Opened Your Pitch

Medialyst now tracks sends, opens, and clicks for Gmail and Outlook pitches, with campaign analytics and bot filtering for cleaner engagement signals.

Elvis SunElvis SunMay 15, 20263 min read
PR intern → 25 PR associate
Product

PR intern → 25 PR associate

Medialyst expanded its agent capacity, added PR-specific search craft, recent coverage reading, and richer outreach context so media lists build faster and feel closer to a PR associate.

Elvis SunElvis SunMay 8, 20265 min read
Wrong email? Fixed.
Product

Wrong email? Fixed.

Medialyst now runs journalist emails through waterfall verification and lets users report profile issues so inaccurate contact data can be fixed faster.

Elvis SunElvis SunMay 1, 20263 min read
8x location, 2x LinkedIn
Product

8x location, 2x LinkedIn

Medialyst's real-time journalist enrichment now finds far more location and LinkedIn data from the same article inputs, using fresh agent research instead of stale records.

Elvis SunElvis SunApr 23, 20263 min read
Build media lists on your phone
Product

Build media lists on your phone

Medialyst now supports building media lists from your phone, alongside reliability improvements and a Fast Company case study from a cold pitch.

Elvis SunElvis SunApr 10, 20263 min read